The Jetta has always disguised its cost controls beneath a veneer of high quality materials and tidy manners. Interiors have been like Audis in training, with suspensions so supple the world’s largest automakers dissect the bushings to learn their secrets. This long view emphasizes the recent disappointment with this new larger, U.S.-centric Jetta.
Early reports sounded the alarm; the new Jetta is shockingly cheap. That’s a positive statement regarding the $15,995 base price, down from $17,735 for the 2010 model, and Volkswagen is touting it prominently with its “Great for the price of Good” advertising tagline. While some cry foul, sales are up. For its first month on the market, the 2011 Jetta posted 12.6 percent better numbers than the old model managed for the same month a year prior.
To achieve that sub-$16,000 number, things had to go, though good stuff remains. We wanted to give der neue Jetta a chance to wow us, so we spent a week with a Jetta 2.5 SEL to find out if it’s been overwhelmed by a too-intense focus on price.