Opel today announced that their next-generation mid-size car which will succeed the current Vectra will bear the name “Insignia” after the concept that broke cover at the 2003 Frankfurt Show in Germany. Furthermore, GM’s European subsidiary revealed that the Insignia will make its public debut at the at 2008 British Motor Show next July. The new Insignia family, which will be built at Opel’s home plant in Rüsselsheim, will be inspired from the GTC concept car (click here for the video) that we first saw at this year’s Geneva Show in March.
“Dynamic performance is one of the Opel brand’s core values. In the new Opel Insignia, this defining characteristic is realized by sophisticated powertrain technology, active safety and the interface between driver and car. The Insignia’s level of comfort and environmental friendliness is unrivaled even among considerably more expensive competitors,” says Alain Visser, Chief Marketing Officer, General Motors Europe.
When it comes to the new car’s design, Visser says, “A closer look at our groundbreaking GTC concept car gives a good idea of how exciting Opel’s new design language will be.”