It sounds like Rolls-Royce is looking to pull a few more Ghosts out of its hat. According to Bloomberg, the company has its eyes on doubling sales figures in a hurry, and part of that plan may involve more variants of the Baby Roller. As the second model line in the company’s stable, the Ghost has done plenty to generate growth for the company, primarily due to its smaller size and (slightly) more accessible price tag. The Ghost starts at $245,000, while the next step up, the Phantom, hits luxury buyers for a less manageable $380,000.
Rolls-Royce is currently producing around three Ghosts for every Phantom, thanks largely to increased interest in the brand from China. China has already moved up to become the company’s second biggest market after the U.S. – a slot formerly occupied by the UK.
Bloomberg didn’t offer much in the way of details as to what to expect from any upcoming Ghost variants, so full-line Rolls collectors will want to keep their Dom Perignon on ice for the moment. Stay tuned.