It’s not uncommon for an automaker to be evaluating several potential products at the same time, but those models usually hover within the parameters of the company’s existing line-up. Not the case with Infiniti.Nissan’s luxury division is reportedly looking at going both up-market and down with a pair of new products to give it a much father reach than the current range.
First up is a halo model, and after looking at the competition, Infiniti has reportedly come to the conclusion that, in order to lure buyers into showrooms, they’ll need something attractive and high-end. And while a successor to the Q45 flagship sedan was once seen as a potential route, reports indicate that, if given the green light, a sportscar to rival the likes of the Audi R8, Mercedes-Benz SLS AMG and even the Lexus LFAwould be the way to go. The show-stopping Essence concept previewed that notion, but Infiniti is reportedly still mulling the idea over, and the presence of the Nissan GT-R surely isn’t helping focus the picture.
At the other end of the spectrum, Infiniti has long been considering the idea of an entry-level hatchback model to take on the Audi A3, BMW 1 Series and Volvo C30. Arch-rival Lexus became the first of the Japanese luxury brands to earnestly pursue the segment with the CT 200h, and if Infiniti is serious about getting a younger demographic, it could opt to follow suite in short order.