Kelly Blue Book has compiled a list of the most researched new vehicles for 2010, as well as brands that hold the greatest market share of interest. The Honda Accord, Civic and Toyota Camry claim the top three spots — not a surprise if you’ve been reading this list the last few years. Since 2004, the same three vehicles have garnered the most attention at KBB.com.
While it’s not a surprise to see those three, it’s a nice change of pace for a few newcomers to the list. The Hyundai Sonata was 29th overall last year, but has risen 24 spots to claim the title of fifth most-researched vehicle for 2010. Not everyone rose this year, of course. Two notable vehicles, the Toyota Prius and Corolla, dropped a few spots compared to 2009.
It’s not all bad news for Toyota, however, because KBB.com also takes a look at each brand’s market share of interest among new car buyers. Toyota leads the way at 13.4 percent, with Honda, Ford, Chevrolet and Nissan rounding out the top five in that order.